Ready to go from doing sh*t you don’t care about to getting hired to do the thing you would do for free ?


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You have a secret skill. A gift that you wish more people in your life knew about.

But they don't. So instead of being know for said gift, you're stuck doing work you kinda hate.

It might look like: 

• Working full-time in a role you don't love, or you're running a service-based business that attracts the wrong kind of clients. 

• Feeling personally attacked by the thought of checking your mail. You think to yourself, "How did I get stuck doing something so draining?" 

• Constantly code-switching. You feel like you have to put the REAL you on the shelf every time you're getting paid.

• Daydreaming of your next vacation/weekend/PTO. You numb yourself in between those things with Netflix and social media.

• Despite all positive IG posts you share, you feel like the Debby Downer in your group. Somehow you always end up complaining about your clients/boss/neighbor.

• You know you're "supposed to" have a personal brand but you're not even sure what that really means. 
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You get to be you and it gets to be good.

There's a lot of generic internet advice (*cough* trash) on branding and empowerment. Here is the truth:

• The internet has told you you're not enough, and that you need to do more. And it could not be more wrong. I promise I'll show how simple it is to create a strategic brand.

At this very moment, you have everything you need to design a life where you are not just counting down the seconds until your next vacation.

• You can be known for that thing that lights you the EFF up. And you can get paid for that too.

You get to TELL people what you want to be known for. You can tell them what you want to be hired for.

• When your brand is properly created FOR you it FEELS great. And it's easy to self-promote because you're literally GLOWING with excitement. If you've never felt that way before, it's only because the brand didn't fit you properly, promise. 
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When I learned to tell my story, my life changed.

At age 27, after years of code-switching, people-pleasing and working way too hard, I burned out. As an immigrant and first-generation college student, I felt so much pressure to "get it right" to honor my family's sacrifice. 

Despite the fact that my life looked good on the outside, it felt terrible on the inside. 

It was 2017. I was scared, I was lonely, and I was broke. And now jobless.

All that I had was my story. Thanks to my ability to brand myself, I was able to attract new friends, new clients, and new opportunities. 

I've been featured on Forbes, spoken at SXSW, I started a paid speaking career, I've been invited to co-curate art galleries, and I even became a Lululemon Luminary.  

It has been a wild ride. During the past three years, I’ve had AMAZING opportunities, and it all started with a brand. 

I had nothing, but I could tell a good story. I learned to use my voice and be vulnerable. I learned to communicate strategically and reach my goals. All the great opportunities and connections that followed came directly to the brilliant brand I created.

Now I want to teach you how to do the same.


In our private coaching sessions, we will explore deeply where you are and where you want to be. Together, we'll design a plan that will make your transformation inevitable. You will leave each call with a clear and simple document that outlines the steps you need to take between sessions.
(value $1,600 )

In between calls, you will have complete access to me via text/voice notes. I'll be there every step of the way as you implement the strategies we outline. I'll also be there to go down the rabbit-hole with you, if something comes up in-between sessions.
(value $2,999 )

I'll show you how to create your own brand strategy from scratch AND with no jargon. #pinkypromise You'll learn four simple components for your brilliant brand, and we'll track them together via google drive.
(value $1200)

If you've tried to change before and have gotten stuck in the past, you're in the right place. In this program, I'll teach you practical mindset frameworks to help when you stuck. Together, we'll create a dashboard for your mindset + behaviors. I'll be there to support you as you learn to embody the future-you of your dreams.
(value $1900)

Real change does not happen overnight. This program is designed to be spacious, meaning we have time to dig deeper into an area, if that's what you need. We're not winging it though! We'll be leaning on proven frameworks and design a clear path for your success.
(value priceless :) )

You will learn how to implement the four key pieces for an effective brand strategy.

This framework is designed to help you build a brand that is rooted in who you are and who you want to help.

Fancy marketing jargon is not allowed.

Who are you?

We dig deep to identify what kind of work you actually want to do. We identify your strengths, clarify your vision, and align the two. When there is alignment, promoting your brand feels good. 

Who needs to know?

We identify your ideal audience, and create a message that speaks directly to them. When your audience is clearly defined, your content stands out. No more crickets when you post something.

Why should they care?

We find the intersection between your skills & what your audience needs. We create a clear message to communicate your value so that your inbox will be full of DMs with people ready to hire you!

How will they find you?

We create a clear message + brand to help you grow your network and be known. You'll learn to leverage social media as a strategic tool, no more endless scrolling! You'll know exactly what to say.


If all we’re doing is talking, how do I know this is going to work for me?
I’ve been in situations where the coach and I just talked about whatever came up. In the end, I felt a little better, but not any closer to my goal. My program is designed for action and each conversation is purposeful. I take you step-by-step through proven brand strategy and mindset frameworks to help you reach your goal. Yes, you’ll feel better. But you’ll also take action. 

I’ve already gone to the workshops, I’ve gone to the conferences, and bought a “YOU GOT THIS” mug. And nothing changed. How is this different? 
As a proud self-improvement junkie, I get it. I went to ALL the things and just ended up feeling more lonely and with an even bigger mostly pointless to-do list. That’s the magic in this 4-month program. It’s tailored to you. No generic advice. This is a highly supported, customized way for you to take big scary action. (and i’ll be there every step of the way, promise!) 

I feel so lost. Is this really the best time to invest in myself if I don’t even know exactly what I want? 
I’ve been exactly where you are. When I started this journey, I had just burnt out of my “dream” job. I was also lost. In the middle of that messy feeling, I thought I had nothing. Over time, I learned that I actually had everything I needed inside me. In our 4 months together, you will learn to use all the tools that took me from LOST to crystal clear on who I was, how I talked about it and how I created a life I love. 

What if I get stuck while we’re working together?
Honestly, you probably will get stuck! I’m ready for that. With four months together, we’ll have the time and space to dig up the things that have made you feel stuck in the past. We’ll take them apart one by one until they’re no longer relevant. This program is highly individualized. The support you’ll receive is guided by your needs, your stumbling blocks, your perceived obstacles. 

I want to do this full time and I’m not sure where money fits into that. Even talking about money makes me feel a little weird. 
I get it. I’ve spent three years trying out different business models because social justice and accessibility is important to me. I’m confident that you can do what you love AND get paid, we just have to figure out a way that feels good for you. We’ll find the sweet spot in between “you’ll get rich in 6 months!” and “I would do this for free.” It is possible to go against the grain of oppressive systems and still get paid. We will work together with your values and goals in mind at all times.

Got any other questions? let's talk! click the link below to book a discovery call.
book a discovery call

Ready to start? Here are the next steps

1. Book a call

To book your call, please fill out the form on calendly. This will help me learn more about you. No worries if you don't know all the answers, I'm here to help!
book a discovery call

2. We'll talk!

During our 20 minute discovery call, I will answer any questions you might have about the program. We'll chat about where you are, and see if this is a good fit. 

3. If we're both into it, you'll be able to purchase.

If we both determine that this is a good fit for you right now, you'll be able to purchase via the link in this page. 

Pamela Barba, founder of the Brilliant Brand Club, takes you from doing sh*t you don’t care about to getting paid to do the thing you would do for free.

Her process, which has been described as being “equal parts magical and practical” combines personal branding + mindset techniques.

Her grounded advice has been featured on Forbes and on stages nationwide.